Artificial intelligence reaches higher levels, day after day, being one of the main tools used by large retailers to sell their products. Today, it is enough to look for a hat on the internet, add it to your cart, and the site will recommend many items that can be worn with that hat. At that moment you will consider buying a coat or maybe a handbag, which matches the hat. Let’s see more on the roles of A.I. in retail.
Maintaining a good relationship with customers
Maintaining a good relationship with consumers is a perfect way to develop success over a long period. Before artificial intelligence was so widely used, clothing product catalogs or storefronts were stylized at random. This is based more on what impact fashion has and on what colors are trending for a certain season. But time has passed, and A.I. technology has led to major changes. Today, lookbooks are made strictly according to the preferences that customers have. When they make a purchase, the colors they prefer are recorded, their measurements also. Subsequently, the respective clients will receive similar recommendations, both online and offline, for the acquisition process to be feasible.
Organize the store optimally
Thanks to A.I., you can discover important information about placing the most sought-after products on the shelves. The role that this type of software has is to record exactly what consumers look at in the store, at which shelves they stop for a longer time, and what colors they prefer. The next step is to implement a new store layout based on the A.I. established criteria, and also rearrange the products on the shelves. The new location of the products will give people easier access to the products they are looking for, and the footfall of the store will increase.
A.I. can be used at an extended capacity
The most important e-commerce companies in the world have understood that A.I. has an extremely important role in optimizing daily activities. You can use it especially for the moments when the products are sold on an impressive scale. A.I. manages to increase efficiency and minimize the time in which a task is performed, regardless of its size.
A.I. wears many hats in retail, but it’s all up to the industry to use its full breadth of functionalities and implement them. It is a necessary tool that not only facilitates a quick extraction of information, but also performs tasks quickly.