The pandemic situation facing the entire planet for almost two years has contributed to the closure of many small shops. That is why large supermarkets turn their attention to new methods and tools through which I can attract as many customers as possible, in order to survive in a world where everything seems complicated. Lately, due to the advancement of technology, the attention of large retailers has turned to the use of machines that work using artificial intelligence.
Personalized recommendation engines have been a mainstay of shopping for years. The system has a very simple method of operation: people are recommended products, depending on the tastes, appreciations, and purchases they have made in the past. Also, fulfillment centers are increasingly being used to automate warehouses in order to speed up deliveries and optimize space. This is the main reason why, in-store, robots are being used to stack shelves and clean floors. The use of these types of robots, both at cash registers and on-the-shelf sensors that record customer activity, is so often used that it has become a habit.
To fully understand the method by which artificial intelligence is used, I will provide some examples in which it has played an important role in retail activity. Artificial intelligence was used by Australia’s Melbourne University to “read” the mind. A booth was built that used neuroscience to measure customers ’reactions to different designs and suggest items that suit the individuals’ moods and preferences.
Starbucks also used artificial intelligence in order to see which are the best-selling drinks in certain areas. Thus, with the help of devices that work on the basis of artificial intelligence, it was possible to determine exactly which Starbucks drinks certain people prefer at a certain time of the year.
A.I. also plays an important role in managing various product stocks. Opticron is offering technologies to improve storeroom and warehouse management that monitors and updates inventory with reduced reliance on manually scanning barcodes. Over time, some retailers are looking to stop using people in their daily work and to use machines that, based on artificial intelligence, can move various objects through the store, where needed. Thus, human labor will undergo changes, because it will no longer be so demanding.
It is redundant to mention the fact that A.I. has had and still has a major impact on all the activities we undertake. The future belongs to technology, and it is important to keep up with all the news that appears in this field!